« My Starbucks Idea | Main | Year of Living Dangerously Abstract »
March 23, 2008
A review of starbuck's use of ideas
Here's what Jeff Jarvis has to say:
Following Dell’s Ideastorm, Starbucks has opened a forum — also powered by Salesforce.com — where customers can make suggestions then discuss and vote on them. Starbucks, of all companies, with its loyal and opinionated customers, should have been doing this years ago. Every company should be doing it now.
If auto companies had this five years ago, we’d all have told them to force their radio manufacturers to include a damned 39-cent plug so we could hook up our iPods. If airlines had it today, we’d tell them how to get out of their customer-service mess. Why does listening to your customers sound like a web 2.0 idea? It should be a business 1.0 necessity.
Posted by Chris at March 23, 2008 08:22 AM